In this episode, Lisa Capri, the host of the Raise Your Frequency Podcast, shares her journey about being a teacher, an entrepreneur & a voice artist. She studied Journalism in Communications and Radio Broadcasting & became a teacher while handling her own educational company.
Balancing life, work & business became difficult for her after many years. She knew she had to sell her business & work from home to be there for her son, who was about to enter the school system.
Establishing her business was difficult, she encountered multiple failures & successes which shaped her values & wisdom. As someone who has a heart of helping, she now teaches female entrepreneurs how to build their BRAND, INFLUENCE & AUDIENCE through PODCASTING.
"Life is unfair because you can’t have it all.
The goals you have for you and your family requires sacrifice. But humans are given the ability to adapt to changes from the decisions they make.
Life's uncertainty is inevitable but it brings out the best in you through the test of time.
It may be unfair, but it reveals the world's most beautiful creation, and that is YOU."
Important Links: https://www.linkedin.com/in/lisacapri/
3 Exceptional Takeaways:
- If it impedes your everyday working and doing what you do best, then you should stop overpreparation.
- Discover & indulge with your creative outlet as a reward for your hard work. This helps you relax your mind & body and prepares you to accomplish other tasks.
- Engage in something purposeful, play something that you love, try to learn something new even if it's just for 15 minutes. Guaranteed, you're going to come out of there not only feeling refreshed, but something is going to strike you. You're going to have that eureka moment.
1:54 - Lisa tells about herself
Sure. Well, first and foremost, I am a podcaster like yourself, so it's awesome to be on a fellow board. podcasters show I host Raise Your Frequency podcast, which like your show is primarily targeted at entrepreneurs, although probably a little bit more segmented.
4:24 - What was her teaching experience like?
Yes, So way back when this is gonna date me, but well before the world of social media and digital online marketing. I wanted to study journalism and communications, which I did. So here in Canada, we go to university, you guys call it college up
9:18 - Does she use advertisers on her show?
Indirectly. Currently, My show is commercial and sponsor free. That may change but I am monetizing the podcast just an indirect way.
10:58 - The story of Lisa's failure and success
There we go. Oh, awesome. I love California by the way. So here's where this stems from, and my whole idea of failing and succeeding actually being seasons in your business and life. This comes from, I think self identifying as a multi passionate entrepreneur, politely called a serial entrepreneur. But let's be real. It's shiny object syndrome masked as a multi passionate entrepreneur.
16:42 - How did she lose her assets and what did she do about it
It was but I mean, they were that platform that went under within about a year and a half of me opening the store. So unfortunately, I had built a client base. I had all of these products up online, but I didn't prepare myself for the eventuality of what if this platform does go under? What if you know I don't have the infrastructure after?
20:44 - When should we stop overpreparation?
Here's what I'd say to that. If it impedes your everyday working and it impedes you from doing what you do best, then it's too much. And if you still feel the need to dot all the i's and cross all the T's then you need help. You need a virtual assistant or you need someone that you can keep on a retainer that will do these things for you so that it's out of sight out of mind.
22:13 - Her rock bottom moment and how she get past that
Oh, yeah. So I sold the business as you know from my previous story. And then I had to figure out how I was going to build revenue from home starting from nothing. Now, I'm going to fill in a couple of blanks here. Yes, I did start in voiceover but you start really small. So that's not going to support it's not going to pay your mortgage. Right, especially not at the beginning.
27:15 - What she did to transform that failure into success
Taking those lessons in late 2017, early 2018, as I was gearing up to launch the podcast, I knew that I wanted to take everything that I had learned because I had to learn everything the hard way in terms of how to launch a successful podcast,
43:19 - How does she ignite her zone of genius
The ukulele is just one of th-ose cool things that I had my eye on for a long time. And I kind of have this thing I don't know if you do this as well, where I feel like okay, if I can bring myself to this definition of success with the project I'm working on now. My reward is that I get to indulge in some sort of new creative outlet.
47:58 - One particularly actionable item that she recommends people do today to bring them on their way to greatness.
Yeah, and I think we've hit the nail on the head here. And it perfect timing when we talk about what you call purposeful play is that it's in those moments where I'm doing something seemingly completely unrelated to the project that I'm trying to build, where I get my absolute best ideas, or I get the answer to a problem I've been trying to solve for ever.
Originally recorded 2/12/2020