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    <fireside:genDate>Wed, 28 Oct 2026 22:17:35 +0000</fireside:genDate>
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    <title>Way To Greatness - Episodes Tagged with “Mojovation”</title>
    <link>https://www.waytogreatness.com/tags/mojovation</link>
    <pubDate>Wed, 25 Sep 2019 11:00:00 -0400</pubDate>
    <description>Journey on the Way To Greatness podcast, as Ari Gunzburg and his guests explore the journey from failure and mediocrity to success and greatness. Ari Gunzburg interviews guests to discuss concepts focused on exploring the relationship between success and failure, and how life events and viewpoints fit into this crazy mess everyone calls life. The collection of guests on this show is eclectic, to create a unique listening experience. From people making millions to people working at the corner coffee store, Ari will interview anyone! The theme is constant: how can we define success in a way that it will help us find lasting happiness? And, potentially, how can society as a whole re-focus on the things that are the most important, but are often ignored? Review "Just heard your podcast intro episode. As someone who has really struggled with feeling successful and others' perception of me, it really touched me. I am looking forward to the series." -Michael Szpilzinger</description>
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    <itunes:subtitle>Exploring the journey from failure and mediocrity to success and greatness.</itunes:subtitle>
    <itunes:author>Ari Gunzburg</itunes:author>
    <itunes:summary>Journey on the Way To Greatness podcast, as Ari Gunzburg and his guests explore the journey from failure and mediocrity to success and greatness. Ari Gunzburg interviews guests to discuss concepts focused on exploring the relationship between success and failure, and how life events and viewpoints fit into this crazy mess everyone calls life. The collection of guests on this show is eclectic, to create a unique listening experience. From people making millions to people working at the corner coffee store, Ari will interview anyone! The theme is constant: how can we define success in a way that it will help us find lasting happiness? And, potentially, how can society as a whole re-focus on the things that are the most important, but are often ignored? Review "Just heard your podcast intro episode. As someone who has really struggled with feeling successful and others' perception of me, it really touched me. I am looking forward to the series." -Michael Szpilzinger</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>failure, success, greatness, focus, perseverance, persistence</itunes:keywords>
    <itunes:owner>
      <itunes:name>Ari Gunzburg</itunes:name>
      <itunes:email>me@arigunz.com</itunes:email>
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  <title>#Mojovation &amp; LinkedIn w/ Joe Apfelbaum (003)</title>
  <link>https://www.waytogreatness.com/003</link>
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  <pubDate>Wed, 25 Sep 2019 11:00:00 -0400</pubDate>
  <author>Ari Gunzburg</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Ari Gunzburg</itunes:author>
  <itunes:subtitle>Join us as we talk to Joe Apfelbaum and discuss how to crush it on LinkedIn. Joe is a fantastic social media strategist, and is the CEO of Ajax Union, which is a B2B digital marketing company based in Brooklyn.</itunes:subtitle>
  <itunes:duration>36:06</itunes:duration>
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  <description>&lt;p&gt;Learn about LinkedIn strategy, #mojovation and more with Joe Apfelbaum, our guest for today. Journey with us as we explore some failures and lessons learned as well as the best way to grow anything online - with a sound strategy and a PLAN. &lt;/p&gt;

&lt;h3&gt;Show Highlights&lt;/h3&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=114" rel="nofollow noopener"&gt;1:54&lt;/a&gt; - [Ari] Can you tell us a little about yourself?&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=126" rel="nofollow noopener"&gt;2:06&lt;/a&gt; - [Joe] I love to mojovate entrepreneurs! I love helping entrepreneurs go from frustration to mojovation.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=156" rel="nofollow noopener"&gt;2:36&lt;/a&gt; - [Ari] How did you come up with this whole concept of #mojovation?&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=290" rel="nofollow noopener"&gt;4:50&lt;/a&gt; - [Ari] How do you define success, you personally?&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=374" rel="nofollow noopener"&gt;6:14&lt;/a&gt; - [Joe] So for me it's a lot about awareness. Step number one is awareness. Step number two is having the right plan, the right strategy. Step number three is having accountability, the discipline, the persistence, the ability to just keep going.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=427" rel="nofollow noopener"&gt;7:07&lt;/a&gt; - [Joe] And now I coach other entrepreneurs through The Breakthrough Maze podcast, and just in general I take them through my three step process.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=485" rel="nofollow noopener"&gt;8:05&lt;/a&gt; - [Joe] Every single day I prepare for my day with determination. Like today I woke up at 4am and did my rituals.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=562" rel="nofollow noopener"&gt;9:22&lt;/a&gt; - [Joe] I love helping entrepreneurs go from frustration to mojovation, that's what I love doing. I love helping entrepreneurs go from frustration to mojovation, that's my number one passion. What are some other things I like doing?&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=667" rel="nofollow noopener"&gt;11:07&lt;/a&gt; - [Joe] Your beliefs are what drive whether you take action, and action produces results.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=774" rel="nofollow noopener"&gt;12:54&lt;/a&gt; - [Joe] I come up with my little raps that I do....[hear Joe's LinkedIn rap].&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=953" rel="nofollow noopener"&gt;15:53&lt;/a&gt; - [Joe] For example, if I ask you what you do (Joe proceeds to give an example of LinkedIn strategy, using Ari as an example; includes Joe calling Ari out for not being very active on LinkedIn, back in December 2018).&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=1196" rel="nofollow noopener"&gt;19:56&lt;/a&gt; - [Ari] What are some of your biggest lessons you've learned from failed or abandoned projects?&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=1290" rel="nofollow noopener"&gt;21:30&lt;/a&gt; - [Joe] And there is a difference between failure and defeat.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=1460" rel="nofollow noopener"&gt;24:20&lt;/a&gt; - [Joe] So you need to cultivate a feeling of gratitude for every feeling, and then you got to figure out, what does this mean? Why am I feeling this? What do I need to change?&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=1716" rel="nofollow noopener"&gt;28:36&lt;/a&gt; - [Ari] What's a recent success that you've had?&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=1800" rel="nofollow noopener"&gt;30:00&lt;/a&gt; - [Joe] I want to help 1000 hungry entrepreneurs....if you want to help 1,000,000 people you have to help 1000 first.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.waytogreatness.com/003?t=1945" rel="nofollow noopener"&gt;32:25&lt;/a&gt; - [Ari] What's one action listeners can take away from this show and implement immediately?&lt;/p&gt;

&lt;h2&gt;About Joe Apfelbaum&lt;/h2&gt;

&lt;p&gt;Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert and certified Google trainer. Joe is the Author of his new book High Energy Secrets, How he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media he chills in Brooklyn with his Wife and 5 kids.&lt;/p&gt;

&lt;h3&gt;Joe's Social Media Profiles&lt;/h3&gt;

&lt;p&gt;&lt;a href="https://www.linkedin.com/in/joeapfelbaum" rel="nofollow noopener"&gt;LinkedIn&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.facebook.com/joeapfelbaum" rel="nofollow noopener"&gt;Facebook&lt;/a&gt;&lt;br&gt;
&lt;a href="https://www.instagram.com/joeapfelbaum" rel="nofollow noopener"&gt;Instagram&lt;/a&gt;&lt;br&gt;
&lt;a href="https://twitter.com/joeapfelbaum" rel="nofollow noopener"&gt;Twitter&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Originally recorded 12/24/2018&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Special Guest: Joe Apfelbaum.&lt;/p&gt;</description>
  <itunes:keywords>success, failure, linkedin, social media marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Learn about LinkedIn strategy, #mojovation and more with Joe Apfelbaum, our guest for today. Journey with us as we explore some failures and lessons learned as well as the best way to grow anything online - with a sound strategy and a PLAN. </p>

<h3>Show Highlights</h3>

<p><a href="https://www.waytogreatness.com/003?t=114" rel="nofollow noopener">1:54</a> - [Ari] Can you tell us a little about yourself?</p>

<p><a href="https://www.waytogreatness.com/003?t=126" rel="nofollow noopener">2:06</a> - [Joe] I love to mojovate entrepreneurs! I love helping entrepreneurs go from frustration to mojovation.</p>

<p><a href="https://www.waytogreatness.com/003?t=156" rel="nofollow noopener">2:36</a> - [Ari] How did you come up with this whole concept of #mojovation?</p>

<p><a href="https://www.waytogreatness.com/003?t=290" rel="nofollow noopener">4:50</a> - [Ari] How do you define success, you personally?</p>

<p><a href="https://www.waytogreatness.com/003?t=374" rel="nofollow noopener">6:14</a> - [Joe] So for me it's a lot about awareness. Step number one is awareness. Step number two is having the right plan, the right strategy. Step number three is having accountability, the discipline, the persistence, the ability to just keep going.</p>

<p><a href="https://www.waytogreatness.com/003?t=427" rel="nofollow noopener">7:07</a> - [Joe] And now I coach other entrepreneurs through The Breakthrough Maze podcast, and just in general I take them through my three step process.</p>

<p><a href="https://www.waytogreatness.com/003?t=485" rel="nofollow noopener">8:05</a> - [Joe] Every single day I prepare for my day with determination. Like today I woke up at 4am and did my rituals.</p>

<p><a href="https://www.waytogreatness.com/003?t=562" rel="nofollow noopener">9:22</a> - [Joe] I love helping entrepreneurs go from frustration to mojovation, that's what I love doing. I love helping entrepreneurs go from frustration to mojovation, that's my number one passion. What are some other things I like doing?</p>

<p><a href="https://www.waytogreatness.com/003?t=667" rel="nofollow noopener">11:07</a> - [Joe] Your beliefs are what drive whether you take action, and action produces results.</p>

<p><a href="https://www.waytogreatness.com/003?t=774" rel="nofollow noopener">12:54</a> - [Joe] I come up with my little raps that I do....[hear Joe's LinkedIn rap].</p>

<p><a href="https://www.waytogreatness.com/003?t=953" rel="nofollow noopener">15:53</a> - [Joe] For example, if I ask you what you do (Joe proceeds to give an example of LinkedIn strategy, using Ari as an example; includes Joe calling Ari out for not being very active on LinkedIn, back in December 2018).</p>

<p><a href="https://www.waytogreatness.com/003?t=1196" rel="nofollow noopener">19:56</a> - [Ari] What are some of your biggest lessons you've learned from failed or abandoned projects?</p>

<p><a href="https://www.waytogreatness.com/003?t=1290" rel="nofollow noopener">21:30</a> - [Joe] And there is a difference between failure and defeat.</p>

<p><a href="https://www.waytogreatness.com/003?t=1460" rel="nofollow noopener">24:20</a> - [Joe] So you need to cultivate a feeling of gratitude for every feeling, and then you got to figure out, what does this mean? Why am I feeling this? What do I need to change?</p>

<p><a href="https://www.waytogreatness.com/003?t=1716" rel="nofollow noopener">28:36</a> - [Ari] What's a recent success that you've had?</p>

<p><a href="https://www.waytogreatness.com/003?t=1800" rel="nofollow noopener">30:00</a> - [Joe] I want to help 1000 hungry entrepreneurs....if you want to help 1,000,000 people you have to help 1000 first.</p>

<p><a href="https://www.waytogreatness.com/003?t=1945" rel="nofollow noopener">32:25</a> - [Ari] What's one action listeners can take away from this show and implement immediately?</p>

<h2>About Joe Apfelbaum</h2>

<p>Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert and certified Google trainer. Joe is the Author of his new book High Energy Secrets, How he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media he chills in Brooklyn with his Wife and 5 kids.</p>

<h3>Joe's Social Media Profiles</h3>

<p><a href="https://www.linkedin.com/in/joeapfelbaum" rel="nofollow noopener">LinkedIn</a><br>
<a href="https://www.facebook.com/joeapfelbaum" rel="nofollow noopener">Facebook</a><br>
<a href="https://www.instagram.com/joeapfelbaum" rel="nofollow noopener">Instagram</a><br>
<a href="https://twitter.com/joeapfelbaum" rel="nofollow noopener">Twitter</a></p>

<p><em>Originally recorded 12/24/2018</em></p><p>Special Guest: Joe Apfelbaum.</p><p>Links:</p><ul><li><a title="Think &amp; Grow Rich" rel="nofollow" href="https://www.goodreads.com/book/show/30186948-think-and-grow-rich">Think &amp; Grow Rich
</a> &mdash; book by Napoleon Hill
</li><li><a title="The Happiness Advantage" rel="nofollow" href="https://www.goodreads.com/book/show/9484114-the-happiness-advantage">The Happiness Advantage
</a> &mdash; book by Shawn Achor
</li><li><a title="High Energy Secrets" rel="nofollow" href="https://www.goodreads.com/book/show/40281188-high-energy-secrets">High Energy Secrets
</a> &mdash; book by Joe Apfelbaum
</li><li><a title="The Breakthrough Maze Podcast" rel="nofollow" href="http://www.joeapfelbaum.com/category/the-breakthrough-maze/">The Breakthrough Maze Podcast
</a> &mdash; podcast where Joe Apfelbaum coaches other entrepreneurs.
</li></ul>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Learn about LinkedIn strategy, #mojovation and more with Joe Apfelbaum, our guest for today. Journey with us as we explore some failures and lessons learned as well as the best way to grow anything online - with a sound strategy and a PLAN. </p>

<h3>Show Highlights</h3>

<p><a href="https://www.waytogreatness.com/003?t=114" rel="nofollow noopener">1:54</a> - [Ari] Can you tell us a little about yourself?</p>

<p><a href="https://www.waytogreatness.com/003?t=126" rel="nofollow noopener">2:06</a> - [Joe] I love to mojovate entrepreneurs! I love helping entrepreneurs go from frustration to mojovation.</p>

<p><a href="https://www.waytogreatness.com/003?t=156" rel="nofollow noopener">2:36</a> - [Ari] How did you come up with this whole concept of #mojovation?</p>

<p><a href="https://www.waytogreatness.com/003?t=290" rel="nofollow noopener">4:50</a> - [Ari] How do you define success, you personally?</p>

<p><a href="https://www.waytogreatness.com/003?t=374" rel="nofollow noopener">6:14</a> - [Joe] So for me it's a lot about awareness. Step number one is awareness. Step number two is having the right plan, the right strategy. Step number three is having accountability, the discipline, the persistence, the ability to just keep going.</p>

<p><a href="https://www.waytogreatness.com/003?t=427" rel="nofollow noopener">7:07</a> - [Joe] And now I coach other entrepreneurs through The Breakthrough Maze podcast, and just in general I take them through my three step process.</p>

<p><a href="https://www.waytogreatness.com/003?t=485" rel="nofollow noopener">8:05</a> - [Joe] Every single day I prepare for my day with determination. Like today I woke up at 4am and did my rituals.</p>

<p><a href="https://www.waytogreatness.com/003?t=562" rel="nofollow noopener">9:22</a> - [Joe] I love helping entrepreneurs go from frustration to mojovation, that's what I love doing. I love helping entrepreneurs go from frustration to mojovation, that's my number one passion. What are some other things I like doing?</p>

<p><a href="https://www.waytogreatness.com/003?t=667" rel="nofollow noopener">11:07</a> - [Joe] Your beliefs are what drive whether you take action, and action produces results.</p>

<p><a href="https://www.waytogreatness.com/003?t=774" rel="nofollow noopener">12:54</a> - [Joe] I come up with my little raps that I do....[hear Joe's LinkedIn rap].</p>

<p><a href="https://www.waytogreatness.com/003?t=953" rel="nofollow noopener">15:53</a> - [Joe] For example, if I ask you what you do (Joe proceeds to give an example of LinkedIn strategy, using Ari as an example; includes Joe calling Ari out for not being very active on LinkedIn, back in December 2018).</p>

<p><a href="https://www.waytogreatness.com/003?t=1196" rel="nofollow noopener">19:56</a> - [Ari] What are some of your biggest lessons you've learned from failed or abandoned projects?</p>

<p><a href="https://www.waytogreatness.com/003?t=1290" rel="nofollow noopener">21:30</a> - [Joe] And there is a difference between failure and defeat.</p>

<p><a href="https://www.waytogreatness.com/003?t=1460" rel="nofollow noopener">24:20</a> - [Joe] So you need to cultivate a feeling of gratitude for every feeling, and then you got to figure out, what does this mean? Why am I feeling this? What do I need to change?</p>

<p><a href="https://www.waytogreatness.com/003?t=1716" rel="nofollow noopener">28:36</a> - [Ari] What's a recent success that you've had?</p>

<p><a href="https://www.waytogreatness.com/003?t=1800" rel="nofollow noopener">30:00</a> - [Joe] I want to help 1000 hungry entrepreneurs....if you want to help 1,000,000 people you have to help 1000 first.</p>

<p><a href="https://www.waytogreatness.com/003?t=1945" rel="nofollow noopener">32:25</a> - [Ari] What's one action listeners can take away from this show and implement immediately?</p>

<h2>About Joe Apfelbaum</h2>

<p>Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert and certified Google trainer. Joe is the Author of his new book High Energy Secrets, How he lost 95 pounds and has more energy than ever. When he is not Mojovating entrepreneurs at events and on social media he chills in Brooklyn with his Wife and 5 kids.</p>

<h3>Joe's Social Media Profiles</h3>

<p><a href="https://www.linkedin.com/in/joeapfelbaum" rel="nofollow noopener">LinkedIn</a><br>
<a href="https://www.facebook.com/joeapfelbaum" rel="nofollow noopener">Facebook</a><br>
<a href="https://www.instagram.com/joeapfelbaum" rel="nofollow noopener">Instagram</a><br>
<a href="https://twitter.com/joeapfelbaum" rel="nofollow noopener">Twitter</a></p>

<p><em>Originally recorded 12/24/2018</em></p><p>Special Guest: Joe Apfelbaum.</p><p>Links:</p><ul><li><a title="Think &amp; Grow Rich" rel="nofollow" href="https://www.goodreads.com/book/show/30186948-think-and-grow-rich">Think &amp; Grow Rich
</a> &mdash; book by Napoleon Hill
</li><li><a title="The Happiness Advantage" rel="nofollow" href="https://www.goodreads.com/book/show/9484114-the-happiness-advantage">The Happiness Advantage
</a> &mdash; book by Shawn Achor
</li><li><a title="High Energy Secrets" rel="nofollow" href="https://www.goodreads.com/book/show/40281188-high-energy-secrets">High Energy Secrets
</a> &mdash; book by Joe Apfelbaum
</li><li><a title="The Breakthrough Maze Podcast" rel="nofollow" href="http://www.joeapfelbaum.com/category/the-breakthrough-maze/">The Breakthrough Maze Podcast
</a> &mdash; podcast where Joe Apfelbaum coaches other entrepreneurs.
</li></ul>]]>
  </itunes:summary>
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